https://blog.discus.solutions/articles/5-mistakes-fmcg-companies-make-when-developing-artwork--part-i The current dynamic business environment makes it necessary for every business to deliver a quick and appealing product mix, and adapt to the changing market requirements. Particularly companies dealing in Fast Moving Consumer Goods (FMCG), or Consumer Goods in short, are under constant pressure to introduce newer & better products to the market. Each launch undergoes a team effort through the product development cycle to deliver each project within a limited time frame. The entire Product Life cycle Management (PLM) becomes difficult and cumbersome if an efficient software solution is not implemented. For the purpose of this blog, we will focus only on the Artwork Management part of the PLM. The package specification is the final process in the product development cycle. Labeling artwork and package copy play an important role in communicating about the brand,...