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Showing posts with the label by: Vineet Singh

5 mistakes FMCG companies make when developing Artwork (and how to resolve them) -Part II

Artwork Management In this part, we will look at Artwork Management best practices, and how some correctly placed technology aids in artwork automation. And, of course, review how to find solutions to the  5 expensive mistakes we discussed in Part 1. Artwork best practices can be easily ach ieved by implementing a software-based artwork management solution. An artwork automation solution mitigates the impact of critical and tedious artwork procedural tasks. With a good artwork management system, you can ensure that all the regulatory guidelines and processes such as designing layouts, form filing and approvals are automated right from design to print. An artwork management solution offers the following benefits. faster time to market release approved, error-free, and proof-read artwork avoid product recall avoid wastage due to non-availability of artwork Presentation and packaging are the first touchpoints for the consumer, and often the most important part of a pro...

5 mistakes FMCG companies make when developing Artwork -Part I

https://blog.discus.solutions/articles/5-mistakes-fmcg-companies-make-when-developing-artwork--part-i The current dynamic business environment makes it necessary for every business to deliver a quick and appealing product mix, and adapt to the changing market requirements. Particularly companies dealing in Fast Moving Consumer Goods (FMCG), or Consumer Goods in short, are under constant pressure to introduce newer & better products to the market. Each launch undergoes a team effort through the product development cycle to deliver each project within a limited time frame. The entire  Product Life cycle Management (PLM)  becomes difficult and cumbersome if an efficient software solution is not implemented. For the purpose of this blog, we will focus only on the Artwork Management part of the PLM. The package specification is the final process in the product development cycle. Labeling artwork and package copy play an important role in communicating about the brand,...